What is the theme?

Everyday we are bombarded with commercial advertising that affects our attitudes and behaviours. GetReel asks young people aged 10-16 to use the power of advertising to positively influence others teenagers on the risks of drug use.

GetReel asks young people to think about the drugs that they may come into contact with (ranging from licit drugs like alcohol and tobacco to illicit drugs such as marijuana and ecstasy) and develop a concept for an awareness advertisement targeting youth.

Entries can submitted in a variety of formats including

• Script
• Storyboard
• photo sequence
• PowerPoint presentation
• DVD
• video
• imovie
• Windows movie maker

If you want to produce your entry in a different format, just check with us first. Call 02 8332 5000. Be creative!

You do not need the latest high-tech video equipment to enter - it is the concept for the advert and drugs awareness message that is important.

How to enter

• Entries are accepted in two divisions: Middle school (grades 5-8) and Secondary school (grades 9-10)
• Entries can be submitted individually or in teams. Teams can consist of a maximum of 6 members
• Come up with the concept for a 30 second TV ad targeting youth drug use or a related youth issue
• Do your research! – Judges will be looking for accurate messages about the risks of drug use. Make use of our information links to help you
• Keep in mind who the ad is for (10 – 16 year olds). Think of the issues that affect YOU or drugs that YOU may come into contact with, and develop an accurate and effective awareness commercial for your other students your age
• Have a look at previous GetReel winners as examples. Click here to view ads
• Along with your entry, include additional drawings, photographs or other material if they help describe what your ad will look like
• Download the entry form and complete. This is VERY IMPORTANT, as entries without an entry form will not be accepted
• Supply a team contact or teachers name, School name & phone number plus a list of all team members with their date of birth
• Refer to the full Terms and Conditions
• The closing date for the competition is September 26th 2008. All entries must be sent to:
  GetReel Design a Drug ad competition
  C/- Youth Off The Streets
  PO Box 6025
  ALEXANDRIA NSW 2015

Prizes

Winners and runners up in each division will receive awesome Sony prizes!!

The winning entry in each division will receive a Bravia LCD TV for their school

The runner up entry in each division will receive a Sony Handycam Camcorder for their school

Winning students will receive Sony walkman video MP3 players and runner up students will receive Sony CD/DVD packs

(actual prize models may vary from those shown)

The GetReel Competition has a real outcome…

Youth Off The Streets will produce the winning entries from each division as professional TV ads!! These Community Service Announcements will be screened on National TV during Drug Action Week 2009 , giving young people a real opportunity to positively influence their peers.

All you need is 4 hours to GetReel!

If you run out of time, don't panic!! You don't need weeks to complete a GetReel entry & be in the running to win these great Sony prizes. Have a look at our helpful guide of how to create a GetReel entry in a one-day workshop.

Click here to download the 4 hour completion instructions

GOOD LUCK – We look forward to receiving your entries!!

For Teachers and Youth/Education Coordinators

A FREE comprehensive Teaching Unit is available to make it easy for you to bring the GetReel competition to the classroom. Email your name and school postal address to katef@youthoffthestreets.com.au or call (02) 8332 5000.

Click here to download guidelines on how to adapt this Teaching Unit for Primary School classes.

GetReel provides an opportunity for learning that is student centered and peer based. GetReel is not limited to the PDHPE curriculum; the development of scripts, plays, short films and storyboards, along with the use of video or computer technology, enables the program to be relevant to various curriculum areas such as TAS [Technical Applied Science], Drama, English and Art. Along with increasing students' knowledge of the risks of drug use, the competition promotes resilience building in students by providing opportunities to develop personal skills and strengthen relationships between teachers and the wider school community. The students will make use of their research skills as they search for accurate information during the production of their entries. The GetReel competition is also an ideal project for students to work on in teams as an internal school or year group competition.